Video is powerful. This is a theme that runs through our portfolio. Whether it is being used for business intelligence (Envysion) or for creative collaboration (Victors & Spoils), there is not a more effective tool for communication. Among the companies we work with, no one has leveraged video in a more disruptive manner than QualVu. That is why we were initially attracted to the company, and why we just led its Series B Financing.
Over the last few years, QualVu has developed an online video platform that allows its customers (largely, consumer facing brands) to gather consumer insights where and when they occur. Rather than relying on forced focus groups, QualVu uses webcams, flipcams and mobile phones to collect data in real time via video. Once the video is collected, QualVu uses its proprietary engine to mine the raw footage and turn it into useful business intelligence. The output is delivered through the online portal in the form a report — complete with video playlists and actionable insights. In addition, all of the raw footage remains available, annotated, and searchable by the client, via the portal.
Qualitative research is a massive industry. There is not a large brand in the market today that doesn’t rely heavily on consumer insights in crafting its message. Most researchers agree that truly valuable insights come from watching people interact with a product. Yet, the idea that this data should be gathered by collecting 12 random people in a conference room, asking them questions and watching their reactions through one way glass, seems incredibly inefficient and antiquated.
By leveraging video, cloud technology and their own proprietary software, QualVu allows customers to gather data from real people, using a product as it was intended to be used, and using it in the comfort of their own environment. All of this allows QualVu to bring its customers “closer to the truth — the holy grail of qualitative research.” In addition, their software allows them do it in a remarkably fast and cost-efficient manner.
We are really excited about QualVu and where they are going to take the world of research in the years to come. John Williamson (CEO), Rodney Holme (CTO) and Brooks Pettus (COO) have built a great team and created a culture that relies on technology, demands high quality, and puts the customer first. On top of it all, they have fun doing what they do.
Congratulations to the company on completing this financing. We look forward to exciting times ahead.